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  • Writer's pictureH.O.G.® Benelux

Harley-Davidson® is pleased to announce that the iconic Harley-Davidson® Euro Festival will return to Porte Grimaud, Golfe de Saint-Tropez on May 8, 2025. Euro Festival was last held in 2018, when legendary rock band Simple Minds and numerous other headliners joined more than 30,000 attendees in building a massive party on the shores of the French Riviera. Euro Festival is a major and unique celebration of motorcycle culture and is the kick-off of the pan-European motorcycle calendar.


Visitors to this beautiful beachfront location can check out all the new Harley-Davidson® motorcycles at the H-D Expo, as well as test ride these models for free on a test ride along the palm-lined local roads. On Friday, May 9, the nearby hilltop village of Grimaud will host the Harley-Davidson® Custom Bike Show, with 100 custom creations competing in six categories for Best in Show and People's Choice prizes, all sponsored by Metzeler. The Custom Bike Show is free to attend, making it a must-see event for any motorcycle enthusiast.


Saturday, May 10, marks the return of the famous Harley-Davidson Parade, where thousands of riders will make their way through the streets of Saint-Tropez and the surrounding countryside in an impressive parade.

The 2025 Euro Festival will have a new official event site, in addition to its original location. Camping de la Plage is a large campsite next to Prairies de la Mer, with its own supermarket, bars, restaurants, sports facilities, laundry, toilet and shower blocks - plus access to the beach club. The accommodation offers visitors caravan and tent pitches and a limited number of vacation apartments and studios.


The Harley-Davidson® Euro Festival is a ticketed event, with international headliners on the main stage on Thursday, Friday and Saturday and even more entertainment on additional stages. More news about the 2025 headliners will be released soon. As one of the most premium motorcycle culture events in Europe, visitors can expect a wide variety of merchandise, custom parts and apparel, as well as bars and lots of great food.


More information about the Harley-Davidson® Euro Festival and tickets will be available at Harley-davidson.com starting Saturday, June 8.

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